基本信息

書名:THE MOBILE MARKETING REVOLUTION: HOW YOU(ISBN=9780071788182)

版 次:1

頁 數:223

字 數:

印刷時間:2012-4-1

開 本:16開

紙 張:膠版紙

印 次:1

包 裝:精裝

叢書名:

國際標準書號ISBN:9780071788182

內容推薦


One-to-One is transforming our world--here'' s how you can jointhe Revolution What would your organization do with a technologythat lets you crowdsource instantly and effortlessly and reachpeople who WANT to hear from you wherever they happen to be? Such atool already exists and it''s in billions of mobile devicesworldwide: SMS, or text messaging. However, there''s more tomessaging than simply broadcasting texts. To succeed with mobilemessaging in the long term--without disrupting your business ordistracting your customers--you need to understand the biggermovement that''s underway. The Mobile Marketing Revolution gives youthe framework to listen to, empower, inform, engage, and enlist thevery people on which your success depends. From fundraising topolling to selling products and services, this book shows how touse mobile messaging to turn even the briefest initial interactioninto a permanent engaged relationship. Better still, you canachieve all this without expanding overhead or building campaignsfrom scratch, but instead by integrating mobile into yourorganization''s existing processes and practices.

目錄


ACKNOWLEDGMENTS
INTRODYUCTION
WHY MOBILE?
BEING IN SOCIAL MEDIA IS NOT ENOUGH,
YOU HAVE TO INVITE EVERYONE BACK TO YOUR PLACE
STEP 1: MAKE THE ONE-TO-ONE CONNECTION
STEP 2: DISCOVER THE ONE-TO-ONE OPPORTUNITIES
STEP 3: INSPIRE ACTION
STEP 4: DEVELOPA LONG-TERM RELATIONSHIP
USE DATA TO INCREASE CONVERSIONS
BY STREAMLINING USERS'' EXPERIENCE
BEN STEIN
ONE-TO-ONE TRANSFORMS WHOLE COMPANIES
ONE-TO-ONE TRANSFORMS COMMUNICATIONS FOR EVERYONE
CONCLUSION
NOTES
INDEX